The client, a new tech startup, needed engaging Instagram content to establish their brand quickly in the competitive market. Their product was a business software suite designed for small and mid-sized dispensaries.

As the content designer, my objective was to create two Instagram posts each week, introducing Toucanna.io and its products. The focus was on brand awareness. Given the Instagram format, the square graphics needed to be 1080px by 1080px.

I took inspiration from authoritative tech companies like Hubspot, and incorporated a clean, colorful design with a mix of text and visuals. I collaborated with the creative director for copywriting, and after each design was approved, I posted them on Toucanna.io's social media channels.

The graphics successfully built brand awareness and drove traffic to the website, establishing Toucanna.io as an authority in their industry. Using Sprout Social, I tracked content performance and audience engagement, which affirmed our strategy's success.