Brewery Branding is a company that specializes in creating custom merchandise and clothing for craft breweries. They wanted to increase brand awareness through their social media presence, build customer relationships, drive traffic to their website traffic, and ultimately acquire new clients.

As the Marketing Coordinator, it was my job to design all content for our social media channels. My responsibilities included content ideation, creation and copywriting.

I utilized Pinterest for inspiration and Adobe Suite tools (Lightroom, Photoshop, Illustrator, Premier Rush) for content production. Post-design, I would review the content with the Marketing Manager and, upon approval, schedule the posts via Hootsuite. I used Hootsuite for post-performance tracking and monthly reporting for the entire company.

My efforts led to increased audience engagement for Brewery Branding. I was instrumental in creating a distinctive visual brand language and refining the brand voice. Our consistent delivery of high-quality, relevant content fostered stronger relationships with our audience.